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Marketing & Training Services

Enhance Your Capabilities. Grow Your Business.

No matter where you are in your marketing lifecycle and no matter how big (or small) your marketing team is, we have services designed to complement your current efforts to whatever extent needed.  

In a very real way, we are tied to our customers’ success. In fact, our #1 core value is that “Our customers are our reason for being”, and we take that commitment very seriously. We have a strong incentive to help you grow however we can, and our Marketing Services reflect that.


CrowdFiber

CrowdFiber is a sales and marketing automation platform built for the unique needs of the electric and telecom industries. Service providers of every size and stage use CrowdFiber to analyze their geographic markets, deliver a competitive online buying experience for their members and grow smarter. With more than 100 modules, features and tools, CrowdFiber can be tailored to fit the needs of any ISP.


Marketing Essentials Toolkit

To help ensure your success, NRTC provides a baseline set of Marketing Services for all premium customers. These core services include:

Marketing Collateral: Access to rebrandable ads and materials – add your logo, name, and text into professionally written and designed marketing collateral.

Educational Content: Reduce support calls and increase CSAT with educational materials, including whiteboard explainer videos and brandable printable PDFs.

Email Marketing Software: To ensure your message reaches its intended audience, we provide a professional email marketing platform. Get access to professionally designed email templates, robust analytics, A/B subject-line testing, and more. Plus, you’ll receive training for all staff, led by your NRTC Customer Advocate.

Social Media Support: Supplement your social media presence and ensure your feeds are up-to-date with regular social media content (including educational blogs).


CSR and Sales Training

Customer Service Representatives often have the most interaction with your customers; in a very real way, they are the face of your company. Make sure you are getting the most out of those interactions and positioning your customer-facing staff for success.

Prepare your CSRs to:

  • Better service customers and build relationships with them
  • Recognize customer needs as opportunities, identify the appropriate solution, and convey the value to customers
  • Understand the latest technologies and how they impact your customers

Full-day of training tailored to your specific situation and focused on four major areas:

  • Review of the latest technologies and how they impact the bandwidth needs of your customers
  • How to exceed expectations when providing service to customers
  • Upselling and cross-selling by recognizing needs and conveying value
  • Updates on the rural service provider industry and new trends in the marketplace
  • 6-week follow-up campaign to reinforce training

Video Production

Research shows that video is, hands down, the most engaging medium. Take advantage of its power to convey your commitment to your community and the value your services provide.

  • High-quality, professional video production
  • Live video or animation
  • For live video, team travels to site so video has highly local feel
  • Includes assistance with video concept, scripting, storyboarding, and location scouting
  • Add-on options available to enhance base video package:
    • Onsite drone footage
    • 4K
    • Slo-mo
    • Multiple camera angles

Website Development, Hosting and Maintenance

Build or renew your website with a proven, streamlined design and development process conducted by a highly experienced team. You’ll gain access to a variety of options to enhance your website’s capabilities, including maps, forms, contests, embedded videos, embedded social media feeds, live chat integration, and much more. You can even add a bandwidth needs calculator to help customers choose the right plan for their lifestyle.

This low cost solution is designed for budget-conscious Affiliates with options available to expand the core site templates if desired. Affordable monthly maintenance includes hosting, security patches, and reasonable content updates.

Learn more about our marketing services